Weichert Realtors Press Release
Weichert Real Estate Affiliates Announces New Coaching Program for Sales Associates
2/4/2008
MORRIS PLAINS, N.J. –
Weichert Real Estate Affiliates, Inc., the franchise arm of Weichert,
Realtors®, recently announced the launch of Weichert OTC (On Track Coach),
a personalized coaching program for sales associates. The new system is available to the company’s
network of more than 330 franchise offices in 35 states.
Weichert
OTC is the result of more than four years of meticulous development by two
Weichert, Realtors brokers, Fred Kijak, Ph.D and Bob Delle Donne in conjunction
with Weichert Real Estate Affiliates. The program is designed to empower sales
associates with the focus, preparation and accountability necessary to achieve
consistent results in the dynamic real estate industry.
“As
coaching in real estate has evolved, many companies have elected to hire
professional coaches from outside their staff,” said Rueter. “Kijak and Delle
Donne, however, have opted for a different approach, amassing coaching
credentials while continuing to lead Weichert® franchised offices.”
Weichert
Real Estate Affiliates brokers, or their appointed trainers, who enroll to be
trained as an On Track Coach will be able to learn the methods for success used
by both Kijak and Delle Donne. To
implement the program and provide a valuable coaching resource to their sales
associates, each coach on the staff is uniquely qualified through a commitment
to the Weichert learning systems and sales tools.
The pilot, 8-Week Essential Coaching Program, is
being rolled out “right now,” Rueter said.
Franchise brokers/owners are invited to visit www.WeichertOTC.com for
registration forms, FAQs and additional information.
The initial
program is designed for newer sales associates, Kijak said. A separate program, yet to be rolled out,
will focus on associates who have been in the business for longer time periods
or with higher than average production levels.
It is anticipated that the full proposed package—Personalized Premium Coaching program, Office Site Pass and Broker
Exclusive content— will make its debut prior to the annual national
convention for Weichert affiliates, set for March 31-April 2 in Atlanta.
Dr. Fred J.
Kijak has 27 years of experience in real estate. He has served on the Board of Directors of a
real estate holding company in New York and as
a governor-appointed consumer specialist in Florida.
Bob Delle
Donne, broker, is educated in sales, business management, finance, and business
consulting. He is the founder of
Weichert Real Estate Affiliates’ 10th location in Florida.
Weichert
has nearly 18,000 sales associates in more than 500 company-owned and
franchised sales offices in key markets throughout the U.S. A family of full-service real estate and
financial services companies, Weichert helps customers buy and sell both
residential and commercial real estate, and streamlines the delivery of
mortgages and home and title insurance.
For more information, Weichert's customer service center can be reached
at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is
independently owned and operated.
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